Africa Focus, Global Impact
ALLAFRICA ADVISORS

Relationships are the
infrastructure of opportunity.

From Africa to the world. From the world to Africa.
Strategic advice connecting governments, companies, investors and institutions with the partners and opportunities that matter.

What we do Meet the firm
Nairobi skyline, Kenya — enhanced from the supplied photograph
A continent shaping the future.NAIROBI, KENYA
Our role

Africa’s opportunity
is global.

Connecting Africa to major markets,
Connecting markets to Africa.

We advise African governments and companies seeking to engage with the United States and other global markets, while helping multinationals, investors and institutions understand and navigate opportunity across Africa.

Our distinctive advantage is the ability to operate on both sides of that equation, bringing together media experience, diplomacy, research, relationships and strategic judgment.

Discover the firm
Your priorities

What’s your next move?

We help clients turn ambition into informed decisions, productive partnerships and action.

Enter marketsFind partnersAccess capitalEngage governmentsNavigate geopolitical riskBuild influenceTell your storyCreate lasting relationships
What we do

Strategic advice where
Africa meets the world.

Six practices. Five principles guiding how we help clients achieve their priorities.

Advise

Governments, public institutions and their international priorities.

Connect

Africa and the world’s markets, institutions and partners.

Build

Investment opportunities and strategic partnerships.

Anticipate

Geopolitical risks and emerging challenges.

Advocate

Communications, relationships and high-level convening.

Sovereign & Government Advisory

Market Access

Investment & Strategic Partnerships

Geopolitical Risk, Crisis Management & Strategic Intelligence

Strategic Communications, Influence & Convening

Training and Executive Coaching

Why AllAfrica Advisors

Experience. Access.
Judgment. Impact.

We build the foundations for meaningful relationships across institutions, markets and borders.

Pan-African media network

Understanding of African narratives, audiences and media ecosystems, drawing on the experience and reach of AllAfrica Global Media.

Diplomatic experience

Experience navigating governments, international institutions, negotiations and complex policy environments.

Africa expertise

Firsthand experience and relationships across African governments, businesses, institutions and communities.

Global access

Relationships across business, investment, government, media, philanthropic and institutional communities.

Strategic judgment

Perspective on decisions where politics, economics, security, business and reputation intersect.

Trusted relationships

Credibility, discretion and mutual respect at the centre of long-term engagement.

Our founder

The experience
behind the advice.

Media and institutional leadership, with an understanding of how partnerships take shape.

Amadou Mahtar Ba
Founder

Amadou Mahtar Ba

Co-founder and Executive Chairman of AllAfrica Global Media, with experience spanning media leadership, institutional partnerships and international engagement.

Media leadership · African networks · Convening
Read biography
Sector Focus

Where priorities
meet possibility.

Sector understanding supported by experience across governments, businesses and international institutions.

Defense and SecurityInfrastructureEnergyTechnology, Cyber, and Artificial IntelligenceFinancial Services & Wealth ManagementPublic Health and HealthcareSports and Creative Industries
Who we serve

Different responsibilities.
Connected ambitions.

Leaders and organizations shaping Africa’s future—and the world’s relationship with Africa.

Multinational CorporationsGovernments & Public InstitutionsStates, Regions, Cities & Economic Development OrganizationsCompanies & EntrepreneursInvestors, Family Offices & Financial InstitutionsFoundations, Universities & International Institutions
Perspectives

The Africa–World Agenda.

Questions that open a more useful conversation about Africa’s global relationships.

Business & expansion
Institutions & partnerships
Investment & strategy

Our success is
measured by outcomes.

We connect people, markets, institutions, ideas and capital to help clients engage across borders with confidence and a clear strategy.

Start a conversation

How can we best support
your priorities?

Contact us
The Africa–World Agenda / Business & expansion

What does it take for an African business to go global?

International expansion begins with a precise question: which market offers the strongest fit for the business you are building? The answer should connect customer demand, operational readiness and the company’s ability to serve that market consistently.

A useful starting point is to examine three decisions together: where to compete, which partners to work with and how to establish a credible position. Each affects the others. A promising market may require a distribution relationship, an institutional understanding or a different route to customers.

Capital is one part of that equation. Management capacity, local knowledge and the quality of commercial relationships also shape the path from ambition to execution.

The practical task is to turn a broad international ambition into a sequence of decisions: shortlist markets, test assumptions, assess partners and define the conditions for proceeding. Strategic advice is most useful when it makes those choices clearer.

An introductory perspective on our approach.

Discuss this with us
The Africa–World Agenda / Institutions & partnerships

The next international partnership may begin in a city.

Cities and regions have concrete priorities: employment, infrastructure, education and stronger local businesses. These priorities can offer a productive starting point for international cooperation.

We connect African states, provinces, regions and cities with states, cities, counties, universities, businesses and economic development organizations across Africa and the world. These relationships can support trade, investment, education, infrastructure and other shared priorities.

Consider an illustrative partnership: an African region seeking to develop a skilled workforce connects with an international municipal partner, a university and businesses in a shared industry. The university helps shape training, businesses clarify skills needs, and the public partners coordinate institutional support. A shared objective, defined responsibilities and practical milestones give the relationship a basis for lasting impact.

A strong partnership needs more than an introduction. It needs counterparts with a shared objective, people responsible for follow-through and a realistic next step. Those details should be established early.

Our starting point is the local ambition. From there, the work is to identify relevant counterparts and shape an engagement that both institutions have reason to sustain.

We help clients engage national and subnational governments, policy institutions, corporations, investors, foundations, media and other stakeholders to advance their priorities. We identify relevant counterparts and develop engagement strategies tailored to each audience.

An introductory perspective on our approach.

Discuss this with us
The Africa–World Agenda / Investment & strategy

Investment attraction starts with a clear proposition.

An investment proposition should make it easy to understand what an opportunity involves, why it is relevant and what a potential partner needs to assess.

For a government or region, this means connecting development priorities to specific opportunities. Infrastructure, available skills, institutional responsibilities and the commercial context all belong in that conversation.

Clarity also means recognising unanswered questions. Identifying what still needs assessment gives prospective partners a more useful basis for engagement.

The advisory task is to help organise that proposition, identify appropriate counterparties and prepare for a focused discussion. A credible investment dialogue begins with a shared understanding of the opportunity and the work ahead.

An introductory perspective on our approach.

Discuss this with us